Videos for Instagram

a step-by-step process for creating and uploading If you have high quality video of your work, why not use it to promote yourself?! Here's a technical guide on how to successfully utilize your video for promotion on Instagram using iMovie

Create your 60 second video for Instagram: You can make a basic excerpt from your video documentation to put on Instagram! Now Instagram allows up to 60 second long videos and 16:9 aspect ratio for your HD video (vs. 15 seconds with square 1:1 crop) 1. Open iMovie and and Create a New Project (choose Widescreen 16:9 for HD footage) 2. Import your HD video documentation files (File, Import, Movie) - this may take several minutes depending on how large your files are) 3. iMovie will create a New Event (the imported video) - rename the Event 4. Then choose 60 seconds (or less) of the video you want to upload to Instagram and drag it to your Project 5. You may want to add simple fades at the beginning and end of the video. Go to Window, Transitions to open the Transitions Tab - Choose Fade To Black and drag to beginning and end of the sequence in your Project Note: you can add multiple clips and try more in depth editing, this is meant for basic excerpts only

Export your 60 second video for Instagram: It's best to make a high quality web video to upload, preferably 1920 x 1080 Follow our steps for best web compression/export on our blog http://www.lorenrrobertson.com/2016/02/bestwebexport/

Transfer your video to your Mobile Device: You'll need to transfer the file to your mobile device in order to upload the video to Instagram and there are several options for this. For iPhone 5 and up users, you can use Apple AirDrop See Apple's specific instructions on sharing content from your computer to your mobile device Or Dropbox When exporting your video, save it to a folder on dropbox. If you have the Dropbox App on your phone, you can open to your 60 second video file and Save the Video to your photo gallery Or GoogleDrive When exporting your video, save it to a folder on GoogleDrive. If you have the GoogleDrive App on your phone, you can open to your 60 second video file and Save the Video to your photo gallery

Upload your 60 second video to Instagram: 1. Open Instagram App on your phone, tap on Camera Icon, navigate to your Gallery and tap your 60 second Video 2. Tap the Crop button on the bottom left to change to 16:9 (vs. the square framing) 3. Add a filter if you'd like and be sure to change the cover image to a nice clear still from the video 4. Then add your caption, hash/tags, location and SEND! (don't forget to tag your performers to credit them and also increase visibility of the video!)

While you're at it, follow us on Instagram too! @lorenrobertsonproductions